Some few days back, I dropped a tweet about how a lot of merchants who depend on free social media traffic are attracting broke followers who end up sharing their stuff with more broke followers.
So, someone asked – “How do I avoid broke people and attract people who have money to spend on what I sell?“
And this is my reply:
The keyword is ATTRACT
Since we are talking about social media traffic, then the first thing is to have an idea of how they all work.
Facebook, Instagram, Twitter etc work based on an algorithm.
This algorithm studies what you are interested in based on your behaviour – E.g. people you follow, what you like etc.
It (the algorithm) then recommends you to people like you and also shows your content to people similar to those you have shown interest in.
You really don’t have control here.
But that is the first part.
The second part is where you have more control.
And it has to do with the type of content you put out on social media.
The type of content you post will attract certain types of people to you.
Content here includes text, videos and pictures (including memes)
If you are selling premium stuff, everything about you has to show that you are premium.
This starts from your profile picture, your bio, etc
Then, the type of content you post and share also matters.
It is called positioning.
This way, you will be attracting the right people who will make you more money.
It is about quality than quantity.
A lot of people post all types of shitty content and attract a lot of low level followers.
And even though they boast about having 450,000 followers, they are broke.
On the other hand, you might have just 4000 followers and be making N5m a month because of the quality of audience you have.
And it starts by identifying the type of people you want to attract and also identifying what it takes to attract them.
Anyway, this is not a training program.
But I think you have learnt something useful.
I have to go.
Share if you find this useful.
18 Comments
by Emekara Trust
Wow you just answered the first question I asked myself this morning. How to attract quality leads on the social. Thank you so much Sir. You are a blessing.
by Deborah Williams
Very useful
by Bamidele Olatunji
Great posting. very insightful but pro there are are lots of hidden secret in it which I will love to know. baba do you train people
by Johnnie Brickz
I find this very useful, and to be honest. I can relate with the algorithm pattern, I’m mostly active on twitter, and because of certain content I put out, like and retweet,. I find certain people on my timeline daily. It really have to do with our interest.
by Buy praise
So helpful
by Toyin Igeleke
Quite Insightful
by Emmanuel Umeh
Thanks. Really educative
by Okolo kelvin
Never wanted to read this to the end , but I forced my self to…
And now I learnt something that I can’t even find on goggle
Thanks a lot ✅
by Stephen Olalekan
This is insight into success. Thnks sir!
by Chijindu Darlington
Please how can I enroll for the 72IG program.
by Juliet Ike
Yes I did, this is actually my first time reading from your blog and I’m in till Jesus tarries
Meanwhile, I’m a newbie Expertnaire affiliate
by Lateef Suliyat Adewumi
This is really helpful, thanks for this, please I want to know more about expertnaire.
by Samuel
My name is samuel kanu, i want to learn about how to start information marketing
by Oluchi carine
I want to join but don’t know how to go about it
by Oyelade Abdullahi
Valuable content attract valuable people. Hmmm
by Dhul-Nurain
This is really helpful. Just a few words and I’m getting motivated already. Thanks so much for this.
by David Columba
This is worth it.
I will try to implement it
by Adeleke Olawale
Amazing writeup, thank you for the hooge advice
you’re blessing to the world, Mr. Toyinomotosho