Some few days back, I dropped a tweet about how a lot of merchants who depend on free social media traffic are attracting broke followers who end up sharing their stuff with more broke followers.
So, someone asked – “How do I avoid broke people and attract people who have money to spend on what I sell?“
And this is my reply:
The keyword is ATTRACT
Since we are talking about social media traffic, then the first thing is to have an idea of how they all work.
Facebook, Instagram, Twitter etc work based on an algorithm.
This algorithm studies what you are interested in based on your behaviour – E.g. people you follow, what you like etc.
It (the algorithm) then recommends you to people like you and also shows your content to people similar to those you have shown interest in.
You really don’t have control here.
But that is the first part.
The second part is where you have more control.
And it has to do with the type of content you put out on social media.
The type of content you post will attract certain types of people to you.
Content here includes text, videos and pictures (including memes)
If you are selling premium stuff, everything about you has to show that you are premium.
This starts from your profile picture, your bio, etc
Then, the type of content you post and share also matters.
It is called positioning.
This way, you will be attracting the right people who will make you more money.
It is about quality than quantity.
A lot of people post all types of shitty content and attract a lot of low level followers.
And even though they boast about having 450,000 followers, they are broke.
On the other hand, you might have just 4000 followers and be making N5m a month because of the quality of audience you have.
And it starts by identifying the type of people you want to attract and also identifying what it takes to attract them.
Anyway, this is not a training program.
But I think you have learnt something useful.
I have to go.
Share if you find this useful.