Let’s move on.
Maybe you don’t like business model No. 1
You might just like this one.
Business model No. 2 is…
REAL ESTATE MARKETING
What does this mean?
This simply means making commissions by marketing real estate properties.
Like lands and houses.
I am not talking about doing it like the local and overly broke house agents you see around.
Things are changing and there is a new game to this especially with the internet.
Basically, this is how it works.
You sign up with one of the real estate firms who have a solid system in place.
This system gives you access to their marketing training so that you can learn how to sell the properties.
They also have an way to track all sales coming in from various marketers.
They call them realtors.
And sometimes, they have a system where you can bring in other people to work for the company and you make some commissions on each property that is sold by those people you brought in. (This part is not compulsory but it is just an additional way for you to earn more money)
Let me explain better with figures.
Most real estate companies sell houses or lands where you get 20% commissions on each sale.
So, let’s work with that.
So, let’s say you sign up with this real estate company and you help them sell only 3 plots of land a month.
Let’s say one plot is N1m only
That gives you a commission of N200k per plot
And N600k income (3 x N200k) for that month
You like the idea.
So, you post about it on your Facebook or twitter wall
Then about 20 people show interest.
So, you invite them to a small event or a Skype call.
You explain how the whole thing works and 5 of them decide to sign up under you
They get trained by the company plus you also show them how you are able to get sales.
So, they go all out.
Let’s say just 2 of them get serious (because most people are lazy)
In the next month, the 2 of them sold 5 plots altogether.
Let’s just say you improved and sold 4 plots of land this month making you N800,000
Because you are the one who brought in the 2 people who sold 5 plots, the company decides to pay you 5% commissions.
So, you get paid N250,000 as extra commissions
Which brings your total commissions for that month to N1,050,000
And the good part is that – You can work with as many real estate firms that you want
PLUS…you work at your own pace and time
All the real estate companies are concerned about is you bringing them sales.
Now, don’t get me wrong.
I am not saying you will easily make N1m a month in commissions.
I am just telling you what is easily possible based on what I have seen.
There are many broke realtors in town (Realtors is what they call people who market real estate)
They dress in fine suit and when you ask them:
“What do you do?
They smile and say in a deep voice – “I am a realtor”
Meanwhile, they haven’t sold a single property in the last 8 months because they don’t know how to market.
They forget that the business is Real Estate MARKETING.
Observe that the marketing above is in all caps.
That is because that is the main factor here.
I personally don’t sell any real estate myself even though I plan to get involved in it later on.
Last year December, I was talking with the M.D of a new real estate firm and he told me about a young woman who happens to be one of their top marketers.
As at the time we were talking, the woman was in South Africa on an all expense paid trip ‘fueled’ by one of the real estate firms she sells for.
That is apart from the 4 new cars she got from some of these real estate firms.
And her commissions on a bad month is like N5m
And what does she do?
Her main marketing strategy is heavy promotion through emails and sms.
Maybe I will just invite her to an expensive dinner when I intend to start so that she can explain how she does it.
And then sign up under her.
And this is something you can do too.
All you need is:
(1) A KNOW HOW accompanied with a badass drive, focus and those other things that I talked about in the intro part of this series.
(2) Sign up with a real estate company (or more) that has a good system for their marketers.
(3) Create your own marketing system based on what you learnt from the company and what you learn from me 🙂
(4) Go all out and crush it
Signing up and joining a real estate company is no big deal.
They won’t pay you for that.
Your main work is to market and bring sales.
That is when you get paid.
Most of the real estate companies who do this are in Lagos, Abuja and Port Harcourt.
If you are interested in this opportunity, I can introduce you to one of the real estate companies with a solid system in place
Just send your full name, email, phone number and location to firstname.lastname@example.org
Make sure the subject line says – INTERESTED IN REAL ESTATE MARKETING
The next part of this series will talk about business model Number 3.
Watch out for it.
Don’t miss it.