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What I learnt after reading over 1000 books on business, marketing and making money – PART 1

In 2004, I made a decision to read at 700 books about business, marketing and making money before 2007.

I know it sounds like hardwork but I made that decision because I didn’t want to struggle with money. I wanted to be in control of my income.

I didn’t meet that goal in 2007 but I have now read more than 1000 books from authors like Zig Ziglar, Ted Nicholas (aka the 6 billion dollar man), Dan Kennedy (the millionaire maker) etc

In this series of posts, I will be sharing the core lessons I learnt from these books and how I applied them to my life.

Most importantly, I want you to see how you can apply them to improve your income as well.


LESSON 1: Your life will begin to change the day you begin to take full responsibility for everything in your life including your income.

This means you should stop blaming external factors you can’t control for what is happening in your life.

My transformation started when I stopped expecting the government, my friends or my church members to help me.

If my life was going to change, it was up to me.

If you are not happy with your income, don’t wait for anyone to come and help you. Start using your brain and other resources available to you.


LESSON 2: Success is goals. All else is commentary.

Every single millionaire I have met are goal oriented. They all have specific goals on a weekly, monthly and yearly basis.

Because of this, they are able to work on a plan that will move them forward. What about you?

How much do you want to make on a monthly basis that will help you live the kind of life you want?

I started getting serious with goal setting in 2010 and it has changed my life. I don’t meet all the goals I set but I also don’t remain at the same level I was when I set them.

It doesn’t matter where you are coming from. What matter is where you are going and if you don’t know exactly where you are going, then you will be lost. Think about this.


LESSON 3: “If you can think enough, what you have is enough”

I learnt this from a book by Bishop Oyedepo of Living Faith at a time when all I had for 3 months was N5 hidden in my Bible.

Most people don’t use their brain like they are supposed to which is unfortunate because God gave you your brain so you can come up with ideas, concepts and strategies to achieve your goals.


LESSON 4: All money is made by selling something:

If one of your goals is to create lifestyle income, then you need to understand this. Everyone makes money by selling something.

A lawyer makes money by selling his services, a car dealer makes money by selling cars, a musician makes money by selling his music.

I make money by selling a lot of things. I sell as an affiliate for companies like, Moreniche etc. I sell my marketing expertise to companies and I sell books, training programs etc


LESSON 5: The more you can sell, the more money you will make.

Out of the over 1000 books I read, about 500 of them were on sales and direct marketing. Why?

I learnt that as an independent person, the ability to SELL is by far the number one skill you can have in today’s world to become free from money worries.

So I focused on it and it changed my life.

That is why I can work with almost any business opportunity.

In Robert Kiyosaki’s bestselling book, Rich Dad Poor Dad, he wrote:

“Most people only need to learn and master one skill and their income will jump exponentially…The most important specialized skills are sales and understanding marketing. It is the ability to sell.”

NOTE: He said this is a SKILL, not talent meaning any serious person can learn it.

When you can sell, you will never be broke because you will be able to profit from countless businesses, online or offline, part time or full time…anywhere in the world.

Knowing how to sell will set you apart from the ever struggling individuals and businesses.

When you know how to sell, you won’t depend on your certificate again for income purposes because it won’t be able to give you enough.

So, how do you learn how to sell? You can start with this online training that walks you through a simple 3-step approach that will turn you into a selling machine.

Click this link to get the training:


LESSON 6 – Be an Action Taker: Nothing will change until you get up and take action.

Laziness, procrastination and fear are 3 of the top enemies of success because they block people from taking action. And if you don’t take action, you won’t move forward.

The millionaires I have been blessed to meet are immediate action takers.

For an instance, some few lines above, I told you about setting goals, will you take action on that right away?

I also told you about the importance of knowing how to sell and gave you access to a training to help you get started.

Hope you learnt something.


Interested in learning more about business, money and marketing? Then you should join my special newsletter. Click here to sign up

May God help us all.



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  • by Uche
    Posted April 18, 2019 7:37 am 0Likes

    interesting i love this , thanks a lot

  • by Gbenga Oluwakemi
    Posted April 25, 2019 5:26 pm 0Likes

    Highly Captivating and Interesting

  • by Juliet Dangiwa
    Posted May 24, 2019 5:59 pm 0Likes

    Thanks for sharing your this, m really inspired n wants to learn because I want to make money,
    Can u suggest to me some of the books that will help me to grow.

  • by olanite
    Posted June 17, 2019 4:02 pm 0Likes

    Thanks Toyin, you are the boss….

  • by Ayeni Adetunji
    Posted July 6, 2020 3:16 pm 0Likes

    Thanks Boss

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