About 8 years ago, I learnt an outstanding lesson about business success from Otunba Akin Alabi.
I had just finished creating a product and I wanted him to help me with the promotion via a JV.
Instead, he gave me a simple advice.
“Why don’t you make a decision and build your own list. One that you will have control over and you won’t have to depend on others”
3 years later, I was in his office and we were talking about investing in stocks and he said:
“I would rather invest my money in a business I have control over than in something I have no control over”
By now, you should have gotten the lesson in those 2 interactions.
A lot of people invest their time, money and resources in things they have no control over mainly because they are lazy or ignorant.
Sure, they might get a small taste of success but when everything comes crashing, they have no say.
For instance, I see a lot of people who use all their savings to join and promote a network marketing company.
Sure, they make some money for a while but they have no access to the customers and the systems that run the main business.
And when the network marketing company suddenly packs up or when they go cold like they always do, these people have to start from scratch again.
The same thing also applies to online marketers who drive their business solely through JV partners and they can’t do anything by themselves.
A lot of people also blindly invest their hard earned money in a business they have no control over and when the business fails, they lose all the money because they can’t force the business owner to pay.
The only instances where you can invest your money with a business you don’t control is when you have the law backing you and you are investing with a dependable business like fixed deposits in a bank.
Again, the lesson I am trying to pass across in this article is that you should only invest in businesses you have control over.
So, the next time you want to invest your time or money in a business, you should ask yourself. “Do I have control over this investment?”
Something you should always remember is this –
A lot of people are lazy mentally.
They don’t want to study or do anything that forces them to think. Don’t be lazy. Make it a top priority to continually invest in knowledge, especially marketing and business building knowledge.
Any knowledge you get will forever be a part of you.
I hope this helps.
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